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Old 24-07-10, 11:43 AM
Kip FX Design's Avatar
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Default Quid A Biz

Hi guys, as some of you know, I did an experimental site for businesses SEO, with the knowledge I have of Wordpress and its SEO power, I created a directory, and it has been performing very well, so combining that and the press that a new craze gets, I have started Quid A Biz – Business Directory and will soon begin the American version, DollarA.biz.

I originally wanted something that would give people a free listing option and a premium, and have come to learn this:

A free listing gets buried away quickly and a premium is usually too expensive for budgets and start up companies, so Quid A Biz was born!

The format:

Businesses pay £1 (yes, seriously, thats it!) and they get a premium advert for 30 days on Quid A Biz – Business Directory, after 30 days the advert is either archived or relisted as a premium, so to have 12 months premium listing would cost just £12, but the real beauty is, that if you relist (you receive an email informing you of dates) you can update the advert with current info, meaning you do not have old links, numbers, offers etc, the main problem with old listings.

When people signup, they automatically receive an email explaining the best way to link and design your advert.

Would love some feedback on this, and obviously the more the merrier.

Kip

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Old 25-07-10, 09:23 PM
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You know me mate, I live and breathe directories

Little sceptical though of the £1 style. So in reality, it's £12 per year?

For a directory to be able to charge anything, you need traffic and lots of it, preferbly targetted traffic for your signed up businesses.

With the directory market fierce (as Branson says, if theres lots of competition, then it proves theres a market just do it better), directories are changing direction. Thats why we dumped the annual subscription market for normal listings and went lifetime listings. Plus, is it really worth the hassle of chasing up re-subs for £12?

Directories takes years to build, and require a lot of effort to moderate, manage and check new listings. Google doesn't smile favourably on auto approvers, so you in this for the long haul? (thinking your web design biz, plugged it and your other directory UKBN).

Hows the traffic looking on UKBN? As thats more established, could you not make that a £1 directory instead of starting a new one from scratch? If not, what happens with UKBN? Or do you run them as separate directories?

Be radical and set the market on fire, make it a true £1 directory, ie £1 lifetime listing, and as long as your getting traffic, you can monetise from advertising, partner deals etc. Or go fully free!! Do a freeindex.

Best of luck though, I shall monitor with interest
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Old 26-07-10, 10:58 AM
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Ahh, herein lies the beauty, no chasing, auto email at the end of the adverts stay, so they can update it, or it is archived (Wordpress archived, means it is still searchable), no pressure on the client or ourselves to chase them up.

They can pay once, or every month, it really is up to them.

UKBN is smashing others for adverts that are on there, 'web design coalville' for example. UKBN is on page one, no other directories in site!

The power of wordpress, UKBN is just for people to increase their SEO, if they want more, they can pay for more.

Luckily my business is in design and getting people clients, so I don't have the time or inclination to go Directory' full time, just leave them ticking over.

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Old 26-07-10, 03:07 PM
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Quote:
Originally Posted by Kip FX Design View Post
The format:
Businesses pay £1 (yes, seriously, thats it!) and they get a premium advert for 30 days on Quid A Biz – Business Directory, after 30 days the advert is either archived or relisted as a premium, so to have 12 months premium listing would cost just £12,
Kip
I like the idea of what you are trying to do but I would have several concerns both as an advertiser and if I was you.

Advertiser
1) Do I really want to see a bill on my cc statement or bank statement for £1 every month??
2) There is no incentive in these initial stages for me to part with my cash as there are few entries so I won't be buried with lots of others.
3) No traffic to the site currently so this directory is not for me

You
I am a big lover and believer in automated email and used them extensively with the company I worked for before going solo. However, you do have to attribute a cost to each one you send as there is a cost.

What percentage of these will actually result in a conversion - in another pound spent on Quida.biz as a renewal? I'm not suggesting you haven't done your maths (feel free to tell me to "Shurrup" if I'm preaching ) but the retention will naturally reduce as the site gets older - depending on what your criteria of recency for the sends are. Therefore over time, you will be sending more auto emails out to try and gain more pounds and each time will cost more and less will convert.

That's the other thing you have to watch with auto emails - the volume sent and the frequency of sending. It will, most probably, be a while before you get to a volume to worry about - so I'll spare you the rant on this until then

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Old 10-08-10, 04:31 PM
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Hi there Kip

I've taken a look at the site, it functions well and the design does the job, little unsure on the images, they seem blurry or out of position~I know it's only a small thing but I'm picky like that

I'll definetly sign up my business if you don't mind
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Old 11-08-10, 10:19 PM
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Have a timthumb running the front page images at 90%, even ramping it up will make little difference, so trying a different route, it was originally for page speed, but to be fair, the home page SEO will make image size a small thing.

Sign away buddy, it is there for all businesses, and for one client, already page one! ("website warehouse Alison") bizarre search term, but long tails are the way forward, and she is ecstatic about it.

Kip

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Old 12-08-10, 09:14 AM
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Sadly my manager said no Mike, no

Congrats to all involved on the ("website warehouse Alison") :O Page 1 Is allways great.

Longtail keywords can be very useful, ourselves we have just recently started SEO for our business so there's alot to do
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Old 12-08-10, 02:14 PM
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Quote:
Originally Posted by I4Visual View Post
Sadly my manager said no Mike, no
He won't let you spend a pound???

Holy moly, this recession was worse than I thought
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Old 12-08-10, 02:20 PM
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Yeah you should try buying a can of Red Bull on the company card
It doesn't go down well.
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