September and October PPC management offer

I have been working on an offer of PPC management for the lovely members of MLF as PPC seems to be a hot topic on a regular basis.

Throughout the months of September and October any UK member of MLF who wants a professional PPC management service from yours truly will get the same high level service I offer, at a vastly reduced price.

So here lies the offer........


For an account spending below £800 per month
100 keywords or below is a flat fee of £75 per month (unique offering to MLF - I don't normally do this)
For every keyword above the first 100 add 40p per month to a maximum cost of £135 monthly fee (That’s £65 per month off my usual monthly flat fee or 33% off)

For an account above £801 per month the following percentage sliding scale applies
£801- £1500..........21% of marketing spend (Usually 25%)
£1501 - £2500........19% of marketing spend (Usually 22.5%)
£2501 - £3500........17% of marketing spend (Usually 20%)
£3501 - £4500........15% of marketing spend (Usually 17.5%)
£4501 - £5500........13% of marketing spend (Usually 15%)
£5501+..................10% of marketing spend (Usually 12%)


Set-up account – One off fee (Account, Adgroups, Adtext, keyword research and research the best bid available for your budget and business aims)
100 keyword or below account set up is £100
For every extra keyword above the first 100 add an extra 85p per keyword to a maximum charge of £150. (Max volume of keywords must not exceed 230 in the account)
Accounts containing more than 230 keywords I will have to work you out an individual set-up fee.

Simply commission me and MagnifyB as your PPC management consultant/company within the months of September or October 2010 and the above prices will remain for the duration I manage your account. I may have to slightly raise these prices due to inflation after the initial 18 month period but they will remain at a discounted rate in line with the raised cost of my normal charges.

The offer is based on setting up and/or running campaigns using Google Adwords. If further down the line you want to add PPC accounts on Bing or Yahoo!, I will set-up for free (230 keywords or under) as long as I am managing the account thereafter.

This offer is valid for you or your clients – hope it can be of use to you
Kerry

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All sounds good Kerry, so I can be clear you would run an account with up to 100 keywords for £75 a month?

And for that would a person get - split testing, research on new keywords, conversion tracking etc or is it to simple monitor what is there already?

Also I took a quick look at your site and does not seem to mention any testimonials on how successful you have been with PPC campaigns or have I missed that section?

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You get the whole bag of mashing!
I will split test, research the viability of new keywords for the account, set up new adgroups where needed etc etc. Over time, I will try and identify the "trends" regarding traffic, conversion rates, CTR and CPC over times of day, days of week, weeks of months and eventually months of year to adjust spend and exposure to get the max out of the campaigns. Conversion tracking (if code is placed on your site) will be monitored via the Google Adwords interface ( not via Analytics) and I will work to the desired and realistic CPA and monthly spend agreed. I would want to have a good conversation too fully understand the aims and objective of the campaign(s) before starting the management of the account.

I don't use bid management software - I manually manage accounts as over the years I have found manual managed accounts tend to better results.

If you don't have an account already set up there is an extra one off set up fee as mentioned above. If an existing account needs a complete revamp (eg - doesn't have the foundations to begin effective management) then I would also have to apply the one off set up I am afraid.


No you didn't miss the testimonials, I haven't got any on there as yet.
Why?
MagnifyB was only launched on the 1st July of this year without a client to it's name. I am building up from scratch. I have 2 clients (plus I run my own) that I manage PPC accounts for but they are just coming to the end of month one and therefore have not been running long enough to warrant testimonials. I have 2 (possibly 3) new clients who I will be running PPC campaigns for once I have their websites up and live. This will be around the end of the month.

I was made redundant, along with all employees of the company, at the end of March this year where I was the head of internal marketing (90% of marketing was online). I ran PPC campaigns (along with my team) for this company for a period of 9 years on various internal sites (plus taught others how to manage accounts effectively). I had 7 high traffic/user websites under my remit and we ran PPC campaigns as the main traffic/revenue driver for these sites. Unfortunately because of redundancies I have nothing to "show" for the last 10 years of work.......which is a bit of a bummer really

One of the reasons for doing this offer is to try and build my client base for the PPC management service I offer. I offer a very high service level and I work to high standards. The cost of £75 per month is very cheap for this type and level of service.

I can assure you I am dam good at PPC management I can't give you the proof of the pudding - only my word I know what I am doing with PPC across all platforms. Hopefully from previous posts on MLF regarding PPC campaigns, you can see I know what I am talking about. You can also check out my 9 work endorsements and recommendations via LinkedIn

Hope that answers your query and sorry for the life story but felt I needed to explain my current position to you and others that may want to take up on the offer above

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Thanks for the honest and heart felt answer

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I dont see why you cant mention the company you worked for so poeple can get an idea of the size of the company, and even better, something around the size of the campaign eg monthly spend, and what you converted for that in figures people could understand. None of that should be compromising what is now a dead company who cant sue you anyway!

PS nice to see you around on the different forums!

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Hey, the only way to go is to be honest. Always been an honest person, gets me into heaps of trouble sometimes though!

Oh god, there is no short way to answer this one, so apologies in advance for the length ( grab a cuppa before you read.....or a G&T!)


I can mention the company, I tend to choose not too as it doesn't really reflect what MagnifyB is about. It's also a little complicated as many of the assets have now been purchased by a small group of previous key employees - a management buyout if you like. I was asked to be in the consortium and seriously looked into it but chose not to. Anyway, as you have asked.........I will tell!

The company was (and back trading under this name) Data Media & Research Ltd. (dmri.co.uk) It is/was a data marketing company. The company had approx 60 employees in Sheffield ( the data arm) and around 100 in Abingdon ( motoring arm). The Daily Mail decided they wanted to buy us as they loved our vision and entrepreneur attitudes. The company subsequently went through a 3 year buy-out process. The DM invested heavily in the motor division and at the end this buy-out period, decided to spilt us into 2 separate companies, Data Media & Research ltd solely a the data company and Motors Ltd – ( Motors.co.uk is the main site ) for the car and motoring related sites. They were to invest heavily in the data company 6 months into full ownership as we needed new technologies, backend systems and the websites were desperate for a revamp– and still are! However they pulled the investment and the rest, as they say, is history.........

I was responsible for the acquisition of new sign-ups and retention of existing users/members. I ran (with the help of my team) acquisition campaigns using PPC, affiliate(in-house programme and networks), lead gen/co-reg, email marketing, print, blogs and social media platforms.

Retention marketing was email only. Dabbled with mobile marketing a little but wasn't productive enough.

The principles of marketing a lifestyle data site are the same principles applied to market a product or ecommerce site. (We also had 2 of these in the past but sold em). The incentives are the comsumer products of the website therefore the marketing approach is the B2C approach. All info given below is for the lifestyle sites and does not include any marketing for the corporate site or B2B marketing.

Marketing budget in 2009 was £385k which produced just over 1m new registered users unique to master data file (1.3m inc non unique to master file but unique to that website). Average LTV of a unique to master file registered user, was £3.50. PPC averaged a monthly spend of £12k across 4 sites with an average CPA of 90p. In 2008, the marketing budget was around £570k producing 1.6m new registered users unique to master data file (2.2m inc non unique to master file but unique to that website). Average LTV of a unique to master file registered user, was £5.50. PPC monthly spend was 22K and CPA £1.35. If anyone seriously wants per site breakdowns PM me and I will send – don’t want to put on here for obvious reasons!

The size of the PPC accounts, in terms of keyword volume varied depending on site and on the year! 2006 and 2007 saw one account have in excess on 20k keywords! However the largest in the last 6 months of 2009 was around the 2k mark. Smallest account held a few hundred continuously.

Just to clarify a few points:
a)The average life of a registered user was pretty short on the site ( longer for rental purposes)
b)The drop in LTV FROM 2008 TO 2009, was due to the recession and reduced charges that had to reflect the economic downturn in the marketing industry.
c) When using affiliate, lead gen and co-reg marketing methods we did not pay for the registration unless it was unique to the master data file.
d) Marketing spend on PPC had been as high as £30k per month.

And finally to complete my resume ...........In 2005 I developed a new form a competition type that enabled greater reach using PPC marketing as the main platform to capture potential users who weren’t typical to a competition or lifestyle site. At the back of 2008 I took this a stage further and was fundamental in developing a white labelling process, using this competition type, to targeted high traffic websites with little or no revenue stream. This white labelling process was highly received by the companies my marketing dept targeted. It also gave Data Media & Research ltd a new revenue stream. This white labelling process has now become a main focus for the new owners of the company. I am not about to list the companies and organisations that use this process but if I was to say “Hello, you need a Pick Me Up before you go Nuts and see What’s on TV as Thisis (network) all I know about” – you might get the gist!

Phew!

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Holy moly Kerry!!

You can type the fingers off a typing pool

Interesting background, didn't realise the DM were behind motors.co.uk

Fantastic URL, but found it a bit clunky to use, fraid I'm an autotrader fan

But back to your offer, it is impressive, and matches what my PPC outsourcers are charging, so I reckon I need to give you a try!

Need to give these guys 30 days notice, but I'll PM you

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cheers
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If you're here to spam, then expect a ban Copy & Paste monkeys - we're watching you!

Yeah really sorry about the length of the post - bit difficult to give an overview of the company and me in a few short words.

The DM are behind a far few successful online companies including Jobsite, Primelocation and Loot. We all came under the same umbrella within the DM.

I also much prefer Autotrader and not keen on the Motors site but the current site is version 2 and I think much better than the first one. Still a way to go to knock Autotrader of their perch They've had £millions of investment so need to knock soon!

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Steve that to me is the essence of a good forum - about connecting business and supporting each other.

Top man Steve

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He sure is

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