Over-Optimization - Google penalty for too much SEO!

I nearly swallowed my coffee cup when I read this on Search Engine Land.

Google’s Matt Cutts announced that Google is working on a search ranking penalty for sites that are “over-optimized” or “overly SEO’ed.”

"All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links"
Too Much SEO? Google

So there you go, too little SEO and you won't be ranked anywhere, too much SEO, and you will get penalised

It will be interesting what SEO companies who survive on selling huge link packages make of this

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yea, ok. I think its a good idea. This is finally a step forward in the fight aginst the underworld. Now the light sabers will be the same size and the sith will have been rendered "useless". TBH I thought they would do something like this. Maybe now forum owners and blog owners might be able to rest easily one day.

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as long as we dont get beaten up for having decent H1 tags and title tags

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cheers Steve

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Do you ever think that day is going to come?

I think it is a good thing too. SEO is ridiculous when a site can outrank more deserving ones just because they have a zillion more back links. This returns the power to webmasters who are dedicated to building good, relevant websites.
I don't believe it will be a penalization as such to over SEO'd sites, more an assurance that you need to have a good site along with good SEO.

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a nice discussion I agree. From another SEO expert - what I heard was, "slow and steady wins the race"

I think what over seo would pertain to is just to focus on "just" having links all over but give value to links built naturally (eg. shared from social media, talked about, etc.)

A nice smooth combination of each aspect would be the perfect combination in my opinion then do it steadily

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that's stupid google shouldn't penalize you for being enthusiastic about seo and linkbuilding

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there has been a new update in relation to this and that is Google Penguin Update - but on another forum I have read that this opened a new industry in its upbringing which is Negative SEO. I hope that industry does not grow though.

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Well, they do to a certain point. Google is happy to overlook some forms of link building, but when it comes to creating more links a day that any normal person can accomplish, using software, buying links, certain link exchanges, they would devalue your site in an instant. Using too many SEO tricks in onsite optimization is a killer as well. Too many keywords in your title, metadetails or your content as a whole just angers them because there is only one thing they really don't like, and that's when someone seems to have gone out of their way to manipulate a search engine.

Forgive the reference to Scrooge, but Bah humbug. Many "gurus" from the netherworld have employed those tactics at one point or another, so its not really new.

One thing that seriously gets me angry is that some still think that a search engine is the be all and end all of ranking factors and go out of their way to do whatever they can to make sure they are first on that list for their given keywords, which generally means that they have to SEO like crazy. There's more to IM than SEO, there's more to getting sales than over-optimization, or writing content that is purely search engine fodder.

Getting a site to the top naturally is a lot of hard work, but its a slow race. You need to build trust, you have to create content that people want to share, you need to make yourself a popular resource in your niche, to the point where you are considered an authority, and then search engines will stalk you, because people in your niche are talking about you, linking to your content. Not because your site is over-optimized, but because you are interacting with people in and out of your niche.

My crabby 2 cents

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Not for only over SEO but also using blackhat SEO google should penalize. Everybody should get equal chance!!

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