Interesting take on marketing for Windows 7.. food for thought...

Original Full Article: Opinion: Windows 7, marketing from the Stone Age, and the recession wrtitten by Paul Wallis.

You have to admire the level of remove from humanity which believes XP users will naturally rush out and buy a new computer to do a clean install on Windows 7. Apparently the guys who did Vista’s marketing are still on the run from the Smithsonian....

A new computer, just to run a bit of software?

...After all what did market realities ever have to do with Vista?

...Imagine if you had to buy a new car every time you wanted to go shopping. Imagine LCD touch screens with Windows wipers… Actually the touch screen function is for screens geared to take it, but how many of those are there? More peripherals, great idea, more cost to users. Merry Christmas.

Just so someone knows: 10% of America is on food stamps, and a healthy 13.2% are on welfare. Many are living in tents. That’s 23.2% of the market gone before the shops open.

What everyone really needs is another thing to spend money on, a complex new system and a day or so to reinstall everything on computers they can’t afford, or to spend a week or two trying to figure out how to compartmentalize so they can run Windows 7 on their existing computers.
Well, it’ll take their minds off the malnutrition…

This is practical marketing?

What the hell ever happened to functionality as a basis for design and marketing?

...OK, the hardware guys want to cash in. What a surprise. Big deal, who cares? Get them working on something useful, not figuring out ways to gouge consumers for things they shouldn’t need.

I can see a point where someone like Google figures out that a basic operating system, maybe cloud based, can be an excellent revenue stream. Like Apple, with all-download installs. They’ve already got a lot of apps which would equate to a working system for most domestic uses.

There's another element of marketing, invented, ironically enough, in the US: The "Who needs it?" concept, first documented in the late 1940s. It's a primary sales driver, and it's basic marketing strategy. In the case of personal computing, need is the big driver. Anything which meets major markets' needs will find an instant sales and revenue base, particularly if it out-competes existing market standards....

...Another fundamental market reality is that the market will always work in its own interest. If that means saving thousands by not buying irritating products, that's what happens. It's an absolute limit, and every single major manufacturer in history has hit it.
Think, or be damned.

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Steve

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Have to love the twist tho, but 25% of people not just under the poverty line, but way under it is a disgrace, less on war and more on the people, protect home from home!

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It's frustrating, the computer is just a tool, just like the car is a tool to get to and from work.

But if I buy a new car, it doesn't take long to get used to it. But a new computer with a new version of windows can be a nightmare. Because its not just the new windows, no doubt it will mean a new office package, and all the common functionality has been moved around again "to make my life easier!!!!". The email client will probarbly be new as well, and everything I used to do so easily, has now to be relearnt because this new way will save me so much time!!

Still only finding my way round Vista

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Thanks
Clive

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