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Agree with Stavros, I'm guilty of best of intentions when it comes to blogging!
Keeping a blog interesting, informative and a useful marketing tool is an ongoing marketing headache. Here's a thread on how not to do a blog! http://www.mylocalforums.com/take-br...e-blogger.html
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I'm a relatively new blogger myself and the only reason I feel it's OK to put in my 2p worth here is that old quote "In the valley of the blind, the one-eyed man is king". So here goes:-
My blogging approach has been to start with the site-relevant key words I want to put over and then try to build blog items round them. I go to the free Google key word tool, checking for both popularity of the term (within the UK market) and its competitiveness. Deciding which terms are too competitive or just about achievable is something I'm finding difficult - eg the key word tool may identify the term as middling rank competitive but when you look at the highest ranking sites for that keyword they're huge government sites with a PR of 6 or 7 (plus lots of links to them). I always aim to get on Google page 1 (for UK,Blogs or for UK,Everything) but of course don't get there a lot of the time. You'll know the news / issues that are hot in your sector and the information you want to promote. It's worth asking friends, family, business contacts etc to contribute to any comments section because 0 comments looks so bad! However, I haven't found much enthusiasm for responding to blog items - and my specialities (careers guidance, employment matters and job search techniques) are topics on which most people might be assumed to have views! Good luck, Linda |
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sjr4x4 (24-09-10) | ||
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The best part with blogging is to keep it short and simple...
Going overkill on big words on trying to write like a professional has the negative effect on the follower and they quickly lose interest. The use of images is good too as its know that people take notice of images as a quick visual to what they are going to read..too much text and they will go away. keep it relevant to what your site is about - blogging about non relevant things again can lose interest of your followers... e.g. my personal blog is anything, pretty random stuff about anything... my company blog is to do with the products/site and the trade..etc. Link your blogs to update your twitter/facebook account too for maximum coverage. There is plenty advise on how to/not to write blogs, i find it easier to just go with the flow and do them as if you are talking to everyday people, that way they can connect to you better (but thats just my theory )I do own a web hosting company too so can assist in setting up/designing a blog site for you. |
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