Video Marketing

Hi,

Please is video really essential to put place on a website? and what are the advantages and disadvantages of video on website?

I look forward to your response.

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www.aloesupplements.co.uk

Really depends on your budget, they are quite expensive and I cannot say that I have had new clients sign up because of ours!

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Web Design Portfolio | Social Media beats SEO

I'm in the "not convinced" camp.

Guess it depends on the business, but maybe a video for more information, or detailed product info.

Someone suggested on another thread that video testimonials could work well.

They can be good for marketing, publishing to things like you tube, but for a new website, I wouldn't worry about it personally.

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cheers
Steve

Online Marketing | Free USA Business Directory | My Local Blog | Jobs Vitae

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Videos can be a little more effective than image and text to get the message across more effectively, build a relationship with your potential customer, direct them to a call to action and in theory, make that sale you wanted them to in the first place.

This is because they are easy to soak up, easier to understand and they give out the most information using less time which can mean alot when the average user will only spend seconds on a website before clicking off it if he/she hasnt found what they want.

Videos can be far more engaging than massive chunks of text and poorly placed images