How to promote your site quickly

HOW TO PROMOTE YOUR SITE QUICKLY
This is a quick response to the often asked question "How to promote your site" [for example, the "which is more effective thread"]. In order to promote your site quickly, you need to understand a bit about marketing and a bit about organisation:

MARKETING
Marketing can be a complex a subject as you want to make it (and you should attempt to get your head around all the models), but it boils down to:

Segmentation – define who your target is. You get better results by targeting customers who are likely to be interested in your product than simply targeting everybody (a scattergun approach).

Targeting – decide how you will approach your target customers. This is a tactical list and, in internet marketing, will be a list of all your channels such as web site, blogs, forums, article marketing etc.

Positioning – know how you will differentiate yourself in the mind of the consumer, relative to competitors. This means sitting down and developing a strategy early on.

TARGETING
As said, targeting is where you layout what you will do on a practical and tactical level. The best approach is to use multiple channels but not so many that they become unmanageable:

So you will have:

A website (SE optimized; a minimum number of jumps between arrival and purchase; all of those other factors that make the website great and make people want to come back etc).

A blog, which has the benefit of allowing you to add new content but which will not change the rank of your main site.

A Facebook, Linkedin and Twitter account, as these are the most popular social sites at the time of writing.

A Press Release account, which has the benefit of distribution through Google Alerts.

Forum account. Where you develop a “brand” as a writer and contributor.

Article Writing. Submitting articles at regular intervals will get your message listed on related (and non-related) sites. The more articles you write and the more perspectives you tackle, the more “expert” you become in your field. This is where your uniqueness will begin to shine and it is therefore important that your chosen field is something you are interested in.

There are other ways to target your consumer, and you must experiment with them as part of your strategy analysis and optimization tests.

ORGANISATION
You can see from the above that there is a lot to do. You must therefore organise and systematically approach the task – which is why a clear strategy in the beginning helps. You need to get a handle on time management.

CONSISTENCY
What is most often overlooked is the importance consistency. The above required a sustained approach over a period. You are building a “brand,” which incorporates all the factors of credibility (trustworthiness etc). You will incorporate a mailing list on your site.

SCALEABLE
Business is about growth, and so the above must incorporate scaleability.

As is obvious, there is a HUGE amount left out. I have listed some valuable resources below:

Press Release: Free Press Release Distribution Service - PR Log.Org
Guerrilla MBA: GUERRILLA MBA SOFTWARE, PROGRAM, ANALYSIS, STRATEGY.
Online MBA: NetMBA Business Knowledge Center
Harvard MBA: MBA - Harvard Business School
London Business School MBA: MBA at London Business School

Its a good post, and I agree with all of the points apart from the title. None of these I would say would promote your site "quickly".

If speed to market is the key requirement, eg capturing a particular audience, maybe kids clothes and the new school year, or xmas etc, then (assuming you have a site up and running) I would go for a PPC campaign.

Then implement the previous post as a medium to longterm strategy, IMHO.

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cheers Steve
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I would have to agree with steve PPC is pretty instant. Anything else including seo takes time.

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Apple Repairs | iPad Repairs

I agree with Scootek and Steve. I started recently with a blog and have taken on the responsibility for the twitter account and these are definitely not a 'quick' option to promoting the site.

The main problem I am having is getting traffic to my blog and judging from the analytics, our main site is getting little to nothing from the blog.

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Aaron Maxwell
Connect Telecom
Looking forward to getting you connected...
www.connect-tele.co.uk

Hey

This is such a great post, wanted to say thanks for all the information on here, very informative and useful.

Myself I haven't done anything with facbook or twitter but I'll be enquiring to that with my manager and see what he says, because I realise you can just click the little button to share a blog on facebook and twitter, which can instantly provide more backlinks and generate more interest.

Thanks alot

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i4 Visual Media - Website Designers

pay per click has to be the fastest option surely.

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Avonlaptop Holly court

We recently started using googles ppc advertising and so far we are very pleased at the increase in calls/ bookings and the small amount it is costing.
Has increased our online presence no end.

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www.fitz2kleen.com

What does your average PPC cost?

For us if we want PPC, and say the keywords "IT Support London", it's roughly £14 per click. Very expensive.

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Apple Repairs | iPad Repairs

between 15p and 25p, nothing really but has made a huge difference!

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www.fitz2kleen.com

IT is very expensive to use but its worth trying to get traffic, exposure and customers..

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www.aloesupplements.co.uk