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Old 17-06-10, 01:17 PM
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Default Clever marketing or underhand tactics

Hmm debatable - have they broken any laws or is it just a clever publicity stunt?

BBC News - How ambush marketing ambushed sport

The article refers to other clever ploys in the past by some big brands

My 2 pennies - 36 attractive females in orange miniskirts can only be a good thing

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Old 17-06-10, 04:41 PM
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Thing is, its worked, and how much extra coverage are they getting, as everyone (including us) talks about it.

I think it was clever tactics, although be interesting to see what happens!
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Old 15-07-10, 11:36 AM
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definitely clever marketing but i'm not complaining

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Old 01-01-12, 11:50 PM
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Another clever marketing technique which works is using the shock factor. For example, the humen centipede film was marketed as 100% medically accurate and was banned from cinema in several countries. This only made people want to watch it more just to see what all the fuss is about

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