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17-06-10, 01:17 PM
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Clever marketing or underhand tactics
Hmm debatable - have they broken any laws or is it just a clever publicity stunt?
BBC News - How ambush marketing ambushed sport The article refers to other clever ploys in the past by some big brands  My 2 pennies - 36 attractive females in orange miniskirts can only be a good thing  (Clive now runs for cover from the fiancee) 
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Thanks Clive Forum Rules and FAQ's at a glance My Local Services - The UK and US Online Business Directory | JobsVitae - Recruitment Help and CV Creation 
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17-06-10, 04:41 PM
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Thing is, its worked, and how much extra coverage are they getting, as everyone (including us) talks about it.
I think it was clever tactics, although be interesting to see what happens!
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cheers Steve Forum Admin - teaboy and general gofer... Forum Rules and FAQ's at a glance | Find me on Google+ | or even Facebook! My Local Services - The UK and US Online Business Directory | JobsVitae - Recruitment Help and CV Creation If you're here to spam, then expect a ban 
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01-01-12, 11:50 PM
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Another clever marketing technique which works is using the shock factor. For example, the humen centipede film was marketed as 100% medically accurate and was banned from cinema in several countries. This only made people want to watch it more just to see what all the fuss is about
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