What do you think about viral advertising

I remember hearing about the IKEA one, superb idea. No doubt the format will be copied to death

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cheers Steve
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here's an earlier attempt of ours... but it needs a lot of work and probably not interesting enough to most people to be spread around...

YouTube - Amphis Customer - create quotes in 30 seconds

...unless you spend a lot of time creating quotes

regards

Tom

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and here's the hall of fame

http://www.umpf.co.uk/blog/pr/social...-hall-of-fame/

strangely, ours doesn't appear in it

regards

Tom

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It seems interesting, i read sth. ,but still have no much idea about it