web ads

Hi Guys.

Going to try and explain this the best i can, As i have said before i have competition close to me selling the same, at retail prices where we sell at wholesale.
they are a big company with plenty of funding to spend on ads and the likes, proffessional sites and all that goes with it. my aim is to nibble at his heels so to speak.

Below is a couple of sponsered ads on google, same company, which you can see byt the web addy, but the title, he seems to have a sponsered link come up with didfferent headings, which brings him up in many search results.

have copied and pasted 3 below showing what i mean



how would he do that, better still how could i do this. am i right in thinking that i would have to run half dozen add campaigns to achieve this.

sean

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http://www.fishandseafooddirect.co.uk
Fresh & Frozen Fish & seafood delivered to your door

Hi the way you do that is by starting new campaigns, I wanted to do a similar thing, have different titles but the same website link. So I started a new campaign on top of my main campaign but the problem I had was with my second campaign, my click amounts was really high so I had to stop campaign

If I understand you correctly you would like to provide 3 different landing pages to the customer for 3 different products?

If this is the case then yes 3 different campaigns you would need to run, but you can have any number of keywords in those campaigns.

PS: Sean try not to give your competition any free advertising on forums like this as it adds another link to their site.

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Indeed, suggest you edit it to remove links.

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Hi Sean, theres a little trick you can do with keywords, so that your advert shows up in multiple searches (assuming the required relevancy).

In the first line of one of your adverts (or create a new one) do this:
{keyword:Steves Fish Shop}

If you enter brackets and the phrase {keyword:<your text>} then your advert will show as the users search term in the first line of the advert. If the search term isn't/cant be displayed, then the alternative will be displayed, which will be <your text>.

Make sense?

So advert 1 maybe:

{keyword:Steves Fish Shop}
Best fish shop in Stratford
Cod, Halibut & Chips
www.stevesfishshop.com
If my site is optimised, the advert corresponds with my content, and a user types in Cod in Stratford into google, then the advert will show up as:

Cod in Stratford
Best fish shop in Stratford
Cod, Halibut & Chips
www.stevesfishshop.com

We started doing this a while ago and really helped our conversions.

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cheers Steve
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sweet nice tip Steve.
I have never thought about connical pass through on ads\content.
very clever. I like.

much there is to lean paduan

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thats a good idea. have the info i need now i think, so i will delete those links, just incase someone comes along and wonders if i have gone mad, probably lol.

looks like some kind person removed the .co.uk, a big thank you for that, but will delete i think also.

sean

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http://www.fishandseafooddirect.co.uk
Fresh & Frozen Fish & seafood delivered to your door

Hi.
would i just make the keyword as it shows in your post ie:

{keyword:steves fish shop}

or this as it shows when i reply to by quote

[COLOR="darkred"]{keyword:Steves Fish Shop}

sean

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http://www.fishandseafooddirect.co.uk
Fresh & Frozen Fish & seafood delivered to your door

The COLOR="darkred" is just forum code that shows when you reply.

For your adwords, its {keyword:Steves Fish Shop} (has to be that bracket as well, not the round ones like this)

Just substitute Steves fish shop for what ever subject line your using now, so if the keyword phrase isn't triggered, then your standby subject line kicks in.

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cheers Steve
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Would i make that in a new ad campaign on google,

lets say
{keyword:Tilapia}
Wholesale frozen Tilapia
sold by the box
Fish And Seafood Direct

so that would be a campaign, which is my biggest selling fish

sean

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http://www.fishandseafooddirect.co.uk
Fresh & Frozen Fish & seafood delivered to your door