SEO dead in 6 months? Not true says Google!

At a recent search marketing conference, a speaker made a claim that SEO will be dead in 6 months, and Googles dominance coming to an end.

All exciting stuff, obviously Google didn't agree, and Matt Cutts, head of Googles webspam team, and unofficial SEO champion had plenty to say on the matter.

"He likens SEO to coaching rather than strictly marketing. The job of an SEO is to ensure that website owners put their best face forward and present themselves in the best possible light. Since people will always need this type of service, SEO will always be in demand."

Will SEO be Dead in 6 Months? | Site-Reference

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cheers Steve
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Exactly. Marketing is an entirely different ball game, but that doesn't make optimizing a site any less important. Thing is, I have seen many think that SEO is the be all and end all of marketing, and chase SERP ranks rather than trying to get their product out there to the general masses.

Do you think it would be better if people didn't chase Google ranks? I mean, just optimize a site, and then market a product, and let the search engines come to you?

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We've touched on this before, how we are all self taught online marketeers, but I reckon in the future it will simply be marketing, either offline or online. Any SEO, Social, SEM will all be lumped together.

So online marketers will have to know and understand optimisation, and purely SEO folk will have to understand and appreciate marketing and promotion. SEO, Social and general marketing are getting so intertwined, it's hard to separate. I can see old school SEO firms dying out as we move into the next stage of the internet.

At the design stage, SEO used to be a bolted on afterthought, now most people understand you have to optimise as you design a site, but I think the same approach is now starting to happen with social media, and new sites will be optimised both for SEO, Social and whatever new online marketing tool is waiting round the corner.

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cheers Steve
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I am feeling relax after seen this post now at-least my job will survive for more 6 months. One thing for sure that is SEO really help in making website more optimize then before and website own or business owner are getting good benefits of SEO. As they are getting potential customers form search engine.

People search products and services before buying it and SEO can help any website on getting these potential customers. I think SEO will have a good impact on internet marketing and helping business....

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When I read the thread title, I suddenly woke up lol... If it did happen I wonder what all the scammers would then do in their spare time

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cheers Steve
Forum Admin - teaboy and general gofer...

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If you're here to spam, then expect a ban

Well my point of view regarding SEO is that whether if SEO is going to be dead in near future, but the processes and ways of preforming Marketing of a website with on the internet is near going to end....

SEO dying? SEO is only going to grow bigger with everyone making such a big fuss over it because of how essential it is nowadays for web presence and search engines themselves try their best to have things running as smooth as possible by implementing or changing SEO rules over time.

Meta tags were once used by search engines now they are no longer relevant because people would just spam them. I can see the same thing happening to backlinks in a few years because of how they can easily be spammed out across the web

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Well according to me the methods of preforming SEO might change but SEO can near end until or unless website development is going to remain.

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Web development is always going to be there, but with the way things are evolving, spammers, scammers etc. need to be stopped IMHO.

To be completely honest and hate/dislike if you must, I think that there is a definite drift in what people believe SEO and IM to be. Some say that IM is a part of SEO, some say that the two are exactly the same. So this shows me that people are being led astray by people that offer quick fixes and give completely wrong explanations of what IM and SEO really is. This all chain reacts until you get the situation where even facebook is under fire from spammers.

As soon as someone mentions how good one technique works, its already rendered useless because spammers have already found and exploited the technique, which means that it will be useless for you to even try to use.
I think, maybe there needs to be some sort of spam/scam proof SEO technique developed. So that IM's can once again be proud of who they are and the companies they represent without having to deal with the ranks that intend to do nothing but take advantage for their own gain.

(/rant off)

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