What exactly is Shallow content?

As per my R&D there are two things Shallow and Deep. if your contents just have Keywords but no useful information then its a shallow content

Well writing very little or posting content without keeping the factor of quality in mind is termed as shallow content or posting.....

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Google is now looking at things like how long people linger on a page it directs them too.

So you should ask:

What is great content?

Answer: Content that answers the questions the searcher has. That solves their problem.

Shallow content is: Articles by Indian writers, short product descriptions pulled from the same DB everyone else has, marketing blather, affiliate puff pieces etc.

It's better to focus on getting customers.

As of me Shallow content would be content that does not have any relevant information. Shallow content may have something to do with someone intention. Search engines do recommend that people post content that are useful and helpful to their users.

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