SEO Companies - Your Experiences

indizine · #21 (**permalink**) 23-12-10, 11:33 AM

Well I could give a reply to that Steve, but i'm not gonna say anything

In real life, paying clients don't really want to know the ins and outs of SEO. No more than you'd ask a mechanic exactly how he was going to change that head gasket. It's only the DIY'ers and people who sell SEO who get into these conversations. People who are prepared to pay for SEO are usually prepared to let you get on with it.

I have sent loads of reports of keyword research and every single one comes back and just tells me to "sort it". They don't even want to begin to understand it and why should they? They are experts are what they do after all.

If I hire anyone from any area of expertise I don't question their techniques or get them to prove to me how they do it and I think they'd also be pretty miffed if I started asking them for proof of their expertise! I don't mind explaining the basics SEO, but I know it will mostly zip right over their heads.

Unfortunately there are people dabbling in it who are not good at it. You only have to se what they're claiming they're ranking on Google page 1 for, to know they don't really understand it.

I only take on what I feel competent with. If it was out of my league i'd pass it on. People should recognise where their level of expertise ends and know when to sign post the customer on to someone who can achieve their requirements. I think the customer would appreciate that but unfortunately those pound signs are too tempting for some unscrupulous people and those who are wearing rose-tinted seo specs and think they are experts at it, so they promise the Earth and bag the order, client gets suckered in, loses money and makes nothing out of it -loses more in fact, in lost potential sales; so fingers burned, and it's tainted the industry and SEO is now like the building trade - cowboys everywhere.

I think people make their mind up based on various factors, and i'd go as far as to say it's not just portfolio of achievements. It's integrity, honesty and their position in general. If the customer doesn't understand a case study you've given them or doesn't identify with the achievements of your other portfolio of clients, then it's a trust issue to overcome.

But just who really are these SEO companies, the people who do it? They pop up on forums with a website and a portfolio but if you check them out, you'd be lucky to find them on LinkedIn. They're not established business people who have built up a reputation. They could just as easily disappear and pop up again somewhere else under another name and nopbody would be any the wiser. Which is what I guess a lot of these 'scam' seo copmpanies do; the ones that are taking folks' money and getting them to Google Page 1 for 'dancing green bears' or 'mycompanyname surrey'

Innocent Advertising · #22 (**permalink**) 25-12-10, 05:05 PM

Quote:

Originally Posted by itsupportlondon

You have to understand SEO - and then you may realise!
95% sure way to get a higher ranking is to have more inbound links to your own website using your chosen keyword. As you can see, the original poster has infact , by starting this article/page, created a page about SEO on another company website, not his own - that links to his website using the keyword "" in his signature.

The more inbound links you have increases the "importance" of your site. If a lot of people link to it - it must be important right?
So your ranking increases....

But what's the point of targetting a keyword as rightly mentioned abut green elephants if no one actually searches for it.

BUT and this is a BIG but....
What's the point in targetting SEO or Cheap SEO
(see i'm making this page more relevant to SEO now (he'll love me for this)
and of course - i'm wating my time doing the hard work for him... grr

...anyway - i digress - the BUT
so yes whats the point.
The point is - there isnt a point.
Picture this.

You're a sole trader and you want to set up your own bank.
Ridiculous right.
Too much competition and no one would take you seriously.
Searching UK Bank on google brings you a lot of results....
So why would you try to compete against the best.
It's simply a TOTAL waste of time.
and remember, just as you increase your pagerank by doing SEO, the top #1 position is probably moving the goalposts by equally STILL doing SEO.

So my point is...
SEO is POINTLESS
UNLESS
You research your keywords first.

Based on the following fake information - what keyword would you try to target to get you to the top of listings...

Bank - 1'000'000'000 websites / 400'000 daily searches
UK Bank - 300'000 / 300'000 daily searches
Best UK Bank - 216'000 / 400'000 searches
Free UK Banking - 50'000 / 60'000 searches

Targetting bank - you have to beat 1 billion other websites to get to the top!
but what about the rest?
What word would be more achievable and profitable?

SO point 1.- the fact you dont understand why this comment was originally posted - it's all to do with SEO and link building. (unless he's a saint)

point 2 - vague keywords are the best. Some are niche words meaning low competition but high searches. Dont fight above your weight!

point 3 - Reasearch - For roughly £150, you can get a full breakdown of words for your market and the best keywords to target. In terms of SEP - you can do a lot yourslf - if you have the time and if you have the right knowledge.

If you're interested in keyword research, send me a private message.
I know what im talking about and I hve many keyowrds at number 1 now for words with low competition but high volumes of traffic......

Example - Online backup, online data backup, remote backup, off site backup.
All common terms right -

What about Laptop Backup?
Infact - it's a word that gets huge traffic and look where I am on google!

Position 1 I think you'll find (SysFix)
(correct at time of article)
IT Support London

I'm also going to be running an online seo training session shortly so again - if interested, drop me a message.

I created this thread as a way of finding out what experiences people have had with other SEO companies and not a way of getting inbound links to our site.

I was hoping this thread would help others see what other business owners have had to deal with and what they find important when dealing with SEO.

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