Google launches new index - will your site be affected?

Google has been testing for some time a new way of indexing websites, and offically launched it this Tuesday with the codename of "Caffeine".

Basically, Google indexed websites, which were the major source of web content, and refreshed reguarly to make sure your site was still alive and current. Depending on where your site was displayed in the search results was dependant on how good your SEO was, and relevance to any particular keyword and search query.

Other factors and content were also searched, such as forums, but at less regular intervals.

With recent deals with Twitter and Facebook, and the explosion in social networking, content now is available across a broader spectrum, and people want access to upto the minute results, eg cutting news stories, major debates etc. So Google decided it was time to change how it indexed content, and absorb it form all these new mediums, as well as refresh content quicker.

So whats the impact for my own website?

This is the key question, and is what most people in the land of SEO are watching very closely. For me personally, I always monitor our websites performance in all of the search engines, by tracking volumes of indexed pages and links, so I shall be interested to see how our performance is affected over the coming months, and will be closely investigating any abnormal differences in our conversion rates.

In theory, nothing has changed, content is still king, well constructed, content rich sites should continue to do well, and the more people linking to you, should continue to be a badge of authority.

But it may make stale, non updated websites start falling from grace, as the mantra seems to be fresh, updated relevant content.

Time will tell, and maybe compare results in a couple of months!

For more info on the new google index, see the offical blog.
Official Google Blog: Our new search index: Caffeine

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Thanks, more monitoring to do. Will be interested to see what affect this has had on the pages we recently updated.

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praise the lord for the excel spreadsheet, aka steves monitoring database

Always seems to be something changing, ahh well, we'll never get bored, be nice to have a bit of time to run our busineses

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cheers Steve
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Nobody can say they weren't warned http://www.mylocalforums.com/seo-web....html#post4024 ;-)

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Hi admin..muchas gracias for your info. I was working on seo in these past few weeks. I also post my business in twitter and some other medium. The result is so good. I got new customers this week! they told me that they found me from google. Now I'm working harder on the seo--I mean from the other medium since google does considers on facebook and twitter. I think I'll do facebook for my store. Thanks again admin!!

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No probs, and you can call me Steve

Its very satisfying when you have been working hard doing some SEO and you start to see results, so keep it up, but unfortunatley remember its an ongoing thing!

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cheers Steve
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Yikes, I'm currently doing a lot of work on our new website which uses flash and an internal Car make search filter.

Our current site seems to be doing really great because of the amount of content and links on it. I'm a bit worried the flash will actually diminish our content as i've heard Flash isn't good for google. The last thing we want is to move to a more technical site with cool features but loose out on google. Most of our work comes through word of mouth and google searches.

Fingers crossed eh?

Apparently Google have got better indexing flash over the years. This is an older post from last year, but is still relevant.

Official Google Webmaster Central Blog: Flash indexing with external resource loading

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cheers Steve
Forum Admin - teaboy and general gofer...

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My Local Services - The UK and US Online Business Directory | JobsVitae - Recruitment Help and CV Creation

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thanks for the info!

well that is a turn up for the books, I would like to see exactly whet results you get using that method.

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