Car Wrap

I have a Kitesurfing School/Online Business and the van advertising has proved itself time after time when driving up and down the motorway and especially when parked at the beach!

We have just bought a new LWB van and about to get it sign written but not the full wrap as I sometimes think they can just get a bit blurred into the background!

When i started out i had my van done, and whilst i was speaking to the sign writer about all this and the advantages etc he said that he just wished in the first instance they had sign written their own vans as it's such an excellent effective advertising medium and whether you're on the road or not people are still going to register your business in their heads! It also helps to turn heads by having a unique vehicle to advertise on too!!

I guess it just proves that vehicle wrapping works differently for different businesses, which may sound obvious, but it shows for some, it can actually attribute to direct sales, so the cost is recouped.

In our line, it only served as a brand awareness exercise, plus was quite hard to actually try and track or attribute sales as a result of it, which made it dead money.

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cheers Steve
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