How do pay per click work?

As Steve has said, do not use PPC simply as a traffic driver! It will run away with your budget and give you very little return.

The 4 most important tips I can give anyone starting out on PPC advertising are:

1) Choose your keywords carefully and make sure they are relevant to your products or service. It is far better to have 10 highly targeted keywords than 100 that are loosely related.

2) Choose longer tail keyphases - they might not get the volume of traffic but they will product a far better return. For example, if you sell LEATHER BEDS bidding on the word BEDS is relevant but there will be a lot of advertisers bidding on the same word so will be expensive and you will find that the searcher is more of a browser than a person looking to purchase. Look at keywords that are more descriptive such as BROWN LEATHER BED or DOUBLE LEATHER BED.

3) Separate your keywords in to different Adgroups of relevancy so you can get your targeted keywords into the Adtext. It doesn't matter if you only have 2 or 3 keywords per Adgroup. The more targeted your Adtext to your keywords the more clicks and conversions you will gain.

4) Make sure you are sending the visitor to the right page. If they have searched for a BROWN LEATHER BED they need to be clicking through to a page that has this product. If you send them to the wrong page and even your homepage it means they have to search for the product or service they were looking for. The more they have the search your site the higher the percentage of you losing them!

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I spent a stack of cask on adwords trying to figure out the right combinations, then just gave in. This though makes sense. Thanks -

Read up on it, stick to some simple rules and it will bring you a return. Hope you give it another go

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