How Far Do You Go With Advertising?

This is a massive misconception, advertising MAKES money, it does not cost money, do you think all the top companies in the world advertise to frivolously throw away money? Of course not, it brings in profit, if you do not have money to advertise, you should not have started a business. It is a basic part of your plan, or you could just leave it, and hope a customers guesses your phone number or website!

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It's not simply about a marketing budget or advertising spend......it's your ROI or potential ROI that also needs to be considered and taken into account.

If you have an advertising channel that equates to every £1 spend gaining you £5 revenue/profit, how much would you want to spend on it........ £10? £100? £1000? £10000???

A good ROI is achievable when all the pieces of the jigsaw fit. eg, correct target audience, correct type of message, correct creative, correct call to action, call to action mechanism works correctly (web landing page, telephone numbers etc etc), timing, deliverability and more depending on the nature of your business.

Not every type of marketing channel will be right for every type of business/service/product and before you start spending money, research what the likely response rates are for that type of advertising media (eg 1% response rate, 5% response rate, 0.5% response rate).

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