Naming your business - get it right or face an expensive rebrand

One of the hardest things to do when starting a company has to be naming it.

But when you named yours, did you think through all the marketing mediums you are likely to use, or is your logo just as good offline as it is online?

The British High Street Chain (yep there is still one left!) Waterstones has upset the Apostrophe Society by dropping its apostrophe and making it's name more usable in online marketing and digital media. The fact they are a book reseller seems to have made things worse

But that simple change will cost a fortune as it's rolled out across all it's stores.

BBC News - Waterstone's drops name apostrophe

Seems a brave decision in these turbulent times

__________________
cheers Steve
Forum Admin - teaboy and general gofer...

Forum Rules and FAQ's at a glance | Find me on Google+ | or even Facebook!

My Local Services - The UK and US Online Business Directory | JobsVitae - Recruitment Help and CV Creation

If you're here to spam, then expect a ban

It'd be interesting to know what the cost will be?

I see why they are doing it but I don't believe it's necessary. As the article states, Sainsbury's and McDonald's seem to do ok?

Or is it me?

__________________
Web: mrb design
Twitter: mrbdesign

Forum Rules and FAQ's at a glance

But Waterstones has got free national publicity out of all this, to put against the cost of changing letter heading, website etc. Ask even the non-reading public to name a book store right at the moment and I'm sure they'd respond "Waterstone's".

I suppose it would be just too cheeky for them NOW to say - "We've changed our mind, forget it, we didn't realise how much y'all loved our apostrophe!"?

__________________
Career Counselling | Graduate Careers Advice
Outplacement Support

ha ha, love the cynical approach Linda

What is it they say, all publicity is good publicity?

__________________
cheers Steve
Forum Admin - teaboy and general gofer...

Forum Rules and FAQ's at a glance | Find me on Google+ | or even Facebook!

My Local Services - The UK and US Online Business Directory | JobsVitae - Recruitment Help and CV Creation

If you're here to spam, then expect a ban

I do not understand why companies junk loads of marketing materials when they do a rebrand. And you're also messing with an image which might have a lot of loyalty.

I wonder if its just MBAs with time on their hands being meddlesome?

You can have fun looking at trends in advertising. Like, some years ago you had a swirl cropping up in a lot of logos. And then, numbers. Like:

@One

We're first in toilet managment. Or something.

[PS: That's (C) Reg Addking.]

__________________
Registered Address Limited can supply you with a virtual office, company formation, registered office or mail forwarding. Call +44 (0)20 8981 5976 | 0208 980 6341

I doubt Gerald Rattner would agree with that.

__________________
Affordable Website Design

could anyone brief i cant understand??

what does "can anyone brief" mean?

__________________
cheers Steve
Forum Admin - teaboy and general gofer...

Forum Rules and FAQ's at a glance | Find me on Google+ | or even Facebook!

My Local Services - The UK and US Online Business Directory | JobsVitae - Recruitment Help and CV Creation

If you're here to spam, then expect a ban

hmm, name a company is a hard thing, but i don't think it is the hardest thing!
the hardest thing is how to make much much money after u start this company!

Probably means "I am a spammer and trying to get my post count up with a generic question".

But I could be wrong

__________________
Registered Address Limited can supply you with a virtual office, company formation, registered office or mail forwarding. Call +44 (0)20 8981 5976 | 0208 980 6341