Why Veterans Are Saluting Business Schools

The Yellow Ribbon program, a new package of benefits for returning GIs, makes it easier for higher ed to recruit veterans—and business schools are signing them up

Stacy Poindexter Owen, dean of admissions at the Wake Forest Schools of Business (Wake Forest MBA Profile), has been on a mission for the last decade to get more applicants with a military background to apply to her school. When the Graduate Management Admissions Council (GMAC) launched Operation MBA in 2005, Wake Forest was one of the first schools to sign up for the program, which deems a school military-friendly if it offers scholarships and deferment flexibility to military candidates. Owen also recently hired a former lieutenant colonel for a job on her admissions team; his primary responsibility is to develop a formal military recruiting program for the school.

But perhaps her biggest opportunity yet to recruit veterans came this summer when the school decided to participate in the Yellow Ribbon program, an initiative created by the Post-9/11 Veterans Educational Assistance Act of 2008. Under the program, the federal government matches, dollar for dollar, any financial aid that participating schools commit, essentially providing eligible student veterans with free or reduced-cost tuition. It's designed to make out-of-state public colleges, private institutions, and graduate programs more affordable for veterans.

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Why Veterans Are Saluting Business Schools - BusinessWeek

What a fantastic and worthwhile initative.

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Its good to see people who have served their country get some reconition and opportunities.