Online Advertising

A report out today in the UK states that online advertising has now overtaken TV advertising. To view this, follow the link –

BBC NEWS | Business | Online advertising 'overtakes TV'

The people I have been talking to recently in the UK certainly seem to mirror this report ok perhaps not in TV advertising but taking revenue away from local papers and paper based directories and concentrating more on local advertising online. Also they tell me they are spending less with larger well known companies and spreading their budget with several local directories.

Wondering if there was a similar pattern in the states?

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Clive

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hello ,do you mean we can put advertments here ? Really i would like to make AD so as to make marketing promotion..if it is possible, then please make sure to contact us. Hope to hear from you soon!

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www.wsdeal.com whoslesale supplier in China with original earphone, cellphone, vedio games etc.

Hi wsdeal, Clive was sharing a news article, not inviting advertisng

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Steve

Online Marketing | Free USA Business Directory | My Local Blog | Jobs Vitae

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If you're here to spam, then expect a ban Copy & Paste monkeys - we're watching you!

If there is a chance to set a adv here,I am glad to join~
Yup,I really experience that the online adv have a great effects nowerdays.I can see kinds of adv in kinds of websites on my monitor
Really ubiquity..

This is an old article, but please allow me to share my opinion

A good thing about online advertising is, you don't have to spend at least $10k to get a mass exposure. And that allow an average business owner with smaller capital to start their business and spend lesser on advertising.

And the Internet is a good marketing tool as many millions of people sit in front of there computers day in day out, weather it be on social networking sites or searching google. Maybe more people sit in front of a PC than a TV?

True, but your PC is an interactive device, where as your TV is a dumb device that focuses all of your concentration.

As your fooling around on your myspace page, you really paying any attention to the banner advert? Now your nice and comfy, watching TV and in the middle of a Happy days rerun (ok ok), and you will sit through a bunch of adverts absorbing all that magic brand building.

TV advertising is a whole lot cheaper than the bad old days, well in the reach of small and medium businesses, or at least it is in the states, and I'm pretty sure the UK is now the same.

They have to compete with the internet and new media for advertising revenue, but never forget the power of TV when its beamed at your average couch slouch

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The original Homer!!

Well maybe i spend to much time at a PC! lol! When on Facebook there are always ads down the side, and pop ups on some sites ect ect...
The Internet i feel is still a very powerful tool specially if your a company targeting younger customers. I don't know a great deal about advertising and can only comment on what i see.

your completely right, the internet is a fantastic marketing tool, but I just wanted to show the difference between TV and Online.

Online gives very quick and cheap results, but TV is still the daddy when it comes to brand.

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The original Homer!!

Yep TV will win hands down on branding but not everyone has the budget that TV commands.

Internet is relatively cheap but also can be instant in its response, Adwords is a good example of affordable instant marketing

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Thanks
Clive

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