Colours?

Hello,

We had decided on company logo and colours etc. All new scooters were going to be fully branded yellow with the new logo. When I was riding into work today I saw AA man on a scooter and made me think - they recently started using bikes. They use a light yellow/bright with black logo. Our current yellow is darker yellow bordering on orange (a bit like the header on this forum. The thing is AA is huge, and although we are in different industries I want to keep our identity a bit different from them.

It got me thinking should we change colours. We have toy'd with orange and black (rac and easyjet), yellow and black (aa), black with pink (pink express, plus dynorod do orangie pink).

All popuplar colours are taken, and you are not going to be unique in that sense. I understand that. I have settled on dark yellow with black.

Does anyone have any thought's or recommendations.

Here is new logo: http://www.scootek.co.uk/Scootekv1.pdf

and here is a sample of the way aa/rac do it (so you can get better idea):
http://www.scootek.co.uk/orange.jpg
http://www.scootek.co.uk/yellow.jpg
http://www.scootek.co.uk/black.jpg

Do you agree with me that our yellow is a bit different from aa, or do you disagree? Can you think of better colours? Please bear in mind the guy's can't be ashamed to ride it...so pink is out of the question.

Ryan

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I like the new logo, I don't see it clashing with the AA or RAC. Their brands are very distinctive and obvious, so unless you were going for exactly the same colours, I can't see any confusion.

Although pink scooters could be quite eyecatching Are you going for the full look, so uniform jackets and helmets? That could give a more professional image, and more space for your logo/URL as your guys zip in and out of the stationary traffic.

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Hi Steve,

Thanks for feedback. Yes full look. So the bikes, including wheels (not tyres) will be yellow, with the new logo in black. There will also be a chequered flag going across the bike, f1 style. The guys will have unforms a bit like f1 again. The uniform is yet to be decided.

I was thinking...if I was going to change my mind...better now then later once you have spent serious money.

I have always liked the yellow and black. It was nothing to do with aa when I thought of it...I actually saw a foreign company and thought it works.

Ryan

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I dont think you can avoid using a colour oas some major outfit however, I prefer your original logo. I think it's miles better (pardon the pun!)

he! he! there's goes a free strapline for you

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I think your logo is distinctive and your yellow is much nicer than AA yellow

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You know what...joking aside..I quite like that strapline. I might just use it.

Steve, also said that he thought the original logo was OK. It's not much different apart from Yello background and it being on a number plate style border. Had to take a lot of factors into consideration. How it would look when it's on a scooter etc.

Thank you for feedback.

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I dont like the border around it. It boxes it in thus makes the box content look crammed in, and you wouldnt normally use a full stop at the end of the text in. In comparison, totally lacks impact for me. I thinik ifyou are paying to brand up scooters and all your other marketing materials i'd think carefully on this. Have you paid someone to design this for you?

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Hi Indizine,

I designed it. But I got someone else to put into illustrator as I did not have license for it at the time. Anyway, I agree with you on some level. I will take the full stop out. The borders...I'll give thought to and probably take a vote on it. I don't agree or disagree with you on that one. I am not just going to go on what I think. I will try and go with the majority opinion.

Actuallly while writing this...I realised that I could do both. I could have the one on the scooters borderless. The ones on flyers etc with borders - as it works on those, if you see the new flyer that has been made you'll see what I mean. They are the same logo, but with and without the borders!

Thoughts!

Ryan

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