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Facebook Places lets people check-in at real-life locations, similar to existing mobile services Foursquare and Gowalla.
The US launch last month showed how brands could create their own ’Place’, such as a coffee shop on Oxford Street, to increase engagement with Facebook users. At the time of launch Facebook did not allow any paid ads with Places, but the company did say additional opportunities would come through the development of any apps using the Facebook API. Facebook Places launches in the UK | News | Marketing Week Hmmm, it sounds like facebook could be going a bit secondlife trying to encourage users to visit advertisment covered places. Get in early enough, maybe it could be another marketing string to your bow?
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